#1 SMO Company in Delhi NCR

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.

With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. Social media optimization provides the opportunity to reach out to niche audience.

SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in a search engine. SMO, on the other hand, stands for social media optimization. The purpose of SMO is to use social media to increase traffic to a website.

Top 10 Benefits of SMO for a Business | Social Media for Business

• Increase Brand Visibility & Recognition
  Customers will find you only when they are searching for specific products and services similar to what you are offering. With social media marketing service, you would appear in front of users when they browse through the various social networks. This increases your brand visibility and adds to your brand recognition. It is an ideal way to generate new leads and convert them into sales.
• Communication channel
  Social Media is a great platform where brands can communicate & build a relationship with their customers. Apart from traditional email and call support communicating via Facebook page or Twitter is more engaging and fun which lets customers an easy way to reach them and they can have a great relationship.
• Ease of Targeting & High Conversion Rates
  On social media platforms, one can easily advertise to a targeted audience with a high conversation rate thus saving marketing budgets. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with SMO services. Studies have shown that the acquisition cost with social media marketing is much lower compared to traditional marketing methods.
• Lower Marketing Cost
  Not everyone can afford Paper Advertising or TV Advertising but can afford SMO Services. If you are a small business or a startup with a lesser marketing budget, then social media is best for you to reach out to potential customers easily. A well-strategized marketing campaign on social media is enough to enjoy maximum return on investment.
• Improve Brand Loyalty
  It is very important for every business to earn the loyalty of its customers as loyal customers are the backbone of every business. Social media marketing lets you engage & interact with your customers regularly, taking their feedback thus improving your brand image & loyalty.

The clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.