Best Email Marketing Company in Delhi

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service. This kind of marketing can be used to build relationships with customers or drive them away.

3 Important Types of Email Marketing

• Email Newsletters
  The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more. Done well, an email newsletter will help build brand recognition and awareness.
• Transactional Emails
  Email receipts, invoices, billing statements, order confirmations are examples of transactional emails. They are triggered by user behavior.
• Behavioral Emails
  Behavioral emails are targeted messages based on a user’s behavior.

On average, a mid-size business can expect to spend INR 1000 - INR 3,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or INR 21000 - INR 35000 per month if they work with an agency.

With limited email marketing companies operating in India, the market surely has a huge opportunity for revenue yet untapped. The maturity of email as a service model or industry is still not too competitive, but competition will grow rapidly. This might be the right time for companies abroad to invest in Indian email industry; especially when 51% of marketers feel emails is quite effective channel of marketing for them in India.

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable.

Four Main Stages of the Email Marketing Cycle

• Step #1 On-boarding
  On-boarding is the very first step after a contact subscribes to your email list. At this stage, all you know is that the contact has an interest in your business or offers. The reason for their interest is still unknown, but they are giving you a chance to show them what you have and convince them to make the next move.
• Step #2 Lead Nurturing
  Once you’ve gathered sufficient data about your new contacts, it’s time to officially introduce them to your brand and products. Without sounding promotional, tell the contact the most important aspects of your brand; what you stand for, how you’re different, how they stand to benefit, and so on. Don’t forget to invite them to your social media communities.
• Step #3: Promotion/selling
  Now, you can begin to promote. Your lead knows enough about the brand and even your products. They also understand the perks of buying from you. They might still need a little push to open their wallet, but you’re almost there.
• Step #4: Transactional emails
  The contact just made their first purchase, completing the journey from a stranger, to prospect, to lead, and finally to a customer!