Best PPC Management Company in Delhi

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market.

Since in PPC you only pay when your ad gets a click. Thus, it makes it easy to manage your costs and to calculate your estimated ROI.

Advertisers love PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score.

This, in turn, increases the ROI for your PPC campaigns.

It is one of the most profitable marketing channels when it comes to generating higher ROI. It drives qualified traffic to your websites or landing page relatively quickly and starts generating conversions.

On average, businesses should expect to pay INR 50 - INR 80 per click to advertise on the Google search network. On a monthly basis, the average small and medium-sized businesses spend between INR 80,000 and INR 110,000 on PPC. This equates to approximately INR 11,08,000 to INR 15,00,000 per year.

The average cost per click in Google Ads is between INR 50 and INR 80 on the search network. The average CPC on the Display Network is under INR 60.

PPC management is where a marketer (or team of marketers) oversee a company’s entire PPC ad strategy and budget. This can be done by an in-house team of marketers and media buyers, or outsourced to an external agency.

A PPC expert (or agency) usually takes care of the following tasks:

• Keyword research: Uncovering and identifying the keywords that your target audience are searching for.
• Target channels: Selecting which paid media channels to pursue. These can include Google Ads, Bing Ads, display networks and even social media advertising.
• PPC monitoring: Measuring each campaign and keyword for effectiveness, ensuring PPC efforts are yielding a positive ROI.
• Competition analysis: Looking at what the competition is doing, which keywords they’re targeting and the ad creative they’re using (to uncover gaps they can fill in on their own).
• Campaign optimization: Monitoring campaign structure and optimizing based on top performing keywords. For example, if 10% of keywords bring in the majority of business, you may want to focus your budget on those keywords to boost ROI.
• Split testing: Constant A/B testing of new ads and landing pages. Regular experiments across the entire PPC funnel.

Depending on the workload related to managing a particular company's PPC campaigns, a management fee can span a pretty wide range: Typically no less than INR 21000 a month, and up to INR 350000 a month or more.

A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign.

PPC: PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

A PPC agency will help you in getting more leads for your business on search engines by running your or your product ads on search engines. If you are new in PPC advertising then I will suggest you take help from a PPC expert because an expert will know everything about their and you are a beginner. So, it is better to take help from an expert rather than wasting your money by trying all things by yourself.

Search Engine Advertising / Paid Search (PPC) Manager. The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.